5 Principles for the creative rendition of scientific matters:
Topicality
to render topics in their time and relevance understandable for today’s visitors
Enchantment
Creation of places which transport visitors out of their everyday experience and make them use all their senses in order to reorientate
Story telling
to find the right place and the right environment to make the objects speak for themselves
Connotation
to find images, which provoke an unexpected perception of the topic
Communication
visitors actively enter a communicative process, to get the information or make the experience they ask for